Ecommerce and Digital Marketing
solutions that build resilient & innovative brands
Hi, I'm Ed
HOW CAN WE WORK TOGETHER? - Fractional
CONTACT US
Hi,
I'm Ed
I've spent my career building and growing businesses across diverse markets, brands, and industries. I understand what makes businesses thrive and what holds them back in today's fast-paced world of technology and shifting consumer expectations.
In a market where many businesses feel stuck, I believe the key to resilience is ownership and control over your own path. Strong brands aren't just reactive; they lead with purpose, adapt, and continuously improve. This belief is what led me to start Polaris Digital.
My Mission is Simple: To help brands take control of their journey, transforming purpose into real measurable potential.
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WHAT I OFFER
Too Many Brands Stuck In Survival Mode
Reacting to market shifts and competitor moves. This reactive approach leads to disjointed brands, mediocre results, and experiences shaped by everyone but you.
Lead Don't Follow
I create purposeful strategies tailored to your unique situation and goals. My approach brings clarity and direction, aligning your teams and partners around a shared vision.
Take Control of Your Brand’s Path
Instead of chasing the market, lead it and build a brand that thrives on its own terms. It’s time to focus on what matters, compete with purpose, and grow a brand that’s truly yours.
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OWNERSHIP OF YOUR JOURNEY
The Growth Mistake
Growth isn’t just about hitting sales targets and improving efficiency. True performance means making consistent progress toward your business goals, adding tangible value within your business, and delivering meaningful benefits to your customers.
Balanced Approach To Growth
I believe in driving both commercial and business objectives. My approach ensures that your business not only keeps running smoothly but also continues to grow strategically, aligning day-to-day performance with long-term vision.
Real Progress
With a clear focus on your goals, I help you build a business that thrives by adding real value internally and externally. It's about more than growth; it's about meaningful, measurable progress.
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PERFORMANCE WITH PROGRESS
Chasing Trends Without Purpose
Many businesses fall into the trap of making big changes, following the crowd, and chasing the latest innovations. This reactive approach often leads to misaligned brands and wasted resources. True evolution isn’t about mimicking others it’s about adapting to your unique environment and needs.
Purposeful, Insight-Driven Change
I take a strategic approach to evolution, fostering innovation through valuable insights and intentional, incremental changes. Instead of overhauling everything, I focus on small, purposeful steps that build lasting impact over time.
Evolve Proactively
My goal is to evolve your brand naturally, adapting to challenges and opportunities confidently and how it aligns with you rather than keeping up appearances.
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EVOLVE ON YOUR TERMS
A FEW THINGS IVE GOT COVERED
STRATEGY + PLANNING
BUSINESS DEVELOPMENT
AQUISITION, CONVERSION + RETENTION
DIGITAL
ECOSYSTEM
DEVELOPMENT
CUSTOMER + USER EXPERIENCE
WHAT TO EXPECT FROM ME
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Innovative + Holistic Strategies
Approaches used by high performing teams and brands. Adopting what makes sense for you.
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Practitioner Not Parrot
I’ve learnt from experience and actually doing it, not repeating others, meaning practical solutions
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Impact and Results
It ’s what matters and why you’re reading this.
04
Clarity and Direction
Guidance and leadership at the core of how I partner
I partner with various small to mid-sized brands at different stages of their journey who need help to level up or understand where to go to next.
You may have some leadership in place but have a missing piece or the sole leader driving your team forward and need some back up, I can provide the support that works best for where yoiu are now and where you need to go.
As I work with different sizes and stages of businesses, my engagement is adapted to suit what type and how much help you need.
Some types can include:
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Coaching Sessions: Personalised guidance to help you lead with confidence
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Consulting Projects: Strategy and execution leadership for targeted business goals
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Fractional Consulting: Ongoing strategic leadership with a higher engagement without the full-time cost
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A Blend of Services: A customised mix of coaching, consulting and strategic support
Understanding the best approach is based on where you are and where you need to go. The best way is find out is to reach out for a chat to see what suits.
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I started Polaris knowing I wanted to do something different with what I do, how and why.
I focus on helping brands to perform now whilst building for the future. Continuously adding value within the business to unlock real growth. This has been my career to date and I know how much value and impact this can have to many brands, which is why I do this.
I'm not an agency or a niche ecommerce consultant. I partner with brands as if i'm on the team, with the same objective as you, guiding you to where they need to be.
Because I've been in your shoes...
I believe in my services and approach because I've personally worked through solving these problems throughout my career. Experiencing it across different markets, brands and industries, all adding to my expertise.
I started Polaris because I knew many have not been through a similar journey, but have great potential in their brand and don't reach it.
My approach combines insights from multiple business functions, blending commercial, marketing, technical and operational expertise to create holistic strategies.
I'm practitioner and a forever student.
